The "price cut tide" is threatening the new energy automotive industry

Looking ahead to 2030, the research report "Towards 2030" jointly released by the China Electric Vehicle 100 and McKinsey The Global New energy Automobile Industry Development Pattern and Outlook is expected that by 2030, the global passenger car market is expected to exceed 80 million units, of which the penetration rate of new energy vehicles will reach about 50%, and Chinese car companies are expected to occupy a number of seats among the top ten car companies in the world. China's auto market is expected to be like the development trajectory of the mature auto industry market, with the market share of the top ten car companies exceeding 90%. At the same time, in the next 3 to 5 years, there will be more mergers and acquisitions and in-depth cooperation in China's auto market, in order to improve the profitability of auto companies through the improvement of scale efficiency.

The report pointed out that the influence of Chinese consumers on the global consumption of new energy vehicles is increasing day by day, driven and led by technology, Chinese consumers in 2030 will pay more attention to personalized scenarios based on intelligent capabilities while treating intelligent functions as ordinary configurations. At the same time, with the gradual popularization of intelligent functions in overseas markets, European and American consumers are expected to significantly increase their demand for intelligent functions like Chinese consumers.

The decline in the cost of lithium batteries and the innovation of next generation battery technology will promote the popularity of gasoline and electricity and new energy vehicles; By 2030, various high-end intelligent functions are expected to drop from the price segment of about 250,000 yuan to models of about 150,000 yuan.

From the perspective of supply chain, there will be "two changes" and "one constant" in the global automotive supply chain in 2030. The automotive supply chain will shift from "global standardization" to "regional differentiation" to meet local consumer demand, and promote innovation from Europe and the United States to China and Europe and the United States. However, it remains unchanged that no country can achieve complete self-sufficiency in the vehicle related supply chain, and transnational cooperation in the global automotive supply chain will remain unchanged.